🚀 Team Portal

Leadership Intelligence Handbook
Launch Team Access

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For launch team members only.

🏠 Team Portal

🚀 Master Launch Plan

Leadership Intelligence Handbook - Complete 6-Week Strategy

⏰ Launch Countdown to December 1, 2025

6 Weeks
Launch Campaign Duration
Nov 18
Campaign Start Date
Dec 31
Campaign End Date
3 Team
Team Members

🚀 Quick Access Tools

✅
Launch Tracker
Interactive day-by-day task tracker. Your daily command center for checking off tasks and tracking progress.
📧
Email Sequences
7 complete email sequences with toggleable cards, subject lines, body copy, and CTAs.
💬
Messaging Guide
Primary hooks, audience personas, competitive positioning, and 7-day launch calendar.
📋
Specifications
Complete specs for PDFs, emails, LinkedIn posts, and ads. All copy ready to copy/paste.
WEEK 1 of 6
Pre-Launch Foundation
November 18-24, 2025
🎯 Focus: Infrastructure Setup
Build all infrastructure and prepare for VIP launch. Team alignment and asset creation.
▼ Click for detailed activities

Key Deliverables:

  • Team kickoff and alignment
  • Landing pages finalized
  • Email sequences built in platform
  • Ad campaigns created (not launched)
  • Lead magnet PDF created
  • LinkedIn content calendar prepared
  • Coach outreach list compiled

Success Metric:

  • Everything ready to launch Monday Nov 25
WEEK 2 of 6
VIP Pre-Launch
November 25 - December 1, 2025
🎯 Focus: Coach Recruitment 👥 Goal: Coach Enrollments
Focus on coach recruitment with founding partner pricing. VIP email sequence + LinkedIn ads launch.
▼ Click for detailed activities

Key Activities:

  • Launch VIP coach email sequence (1,200 coaches)
  • Activate LinkedIn ads
  • Personal outreach to top coach prospects
  • Black Friday flash offer (Nov 29)
  • Amazon book setup (publish Dec 1)

Success Metrics:

  • Coach enrollments tracked
  • Landing page visitors monitored
  • Email performance tracked
  • Ready for public launch Sunday Dec 1
WEEK 3 of 6
🚀 PUBLIC LAUNCH
December 2-8, 2025
🎯 Focus: Book Sales & Visibility 📚 Goal: Book Sales & Assessments
Main public launch week. Amazon book live, full email blast, Google ads activated, social media blitz.
▼ Click for detailed activities

Key Activities:

  • DEC 1: PUBLIC LAUNCH DAY - Amazon book goes live
  • Launch email blast to full list
  • LinkedIn launch video post
  • Google Ads activated
  • Daily LinkedIn content
  • Review request campaign
  • Email nurture sequences activated
  • Scale cold outreach to 2,000 emails/day

Success Metrics:

  • Book sales tracked
  • Assessment completions monitored
  • Website visitors tracked
  • Amazon ranking monitored
  • Amazon reviews collected
WEEK 4 of 6
Optimization & Scale
December 9-15, 2025
🎯 Focus: Webinar Event & Optimization 🎥 Live Webinar Event
Webinar launch, retargeting campaigns, optimize based on Week 2-3 data. Scale what works.
▼ Click for detailed activities

Key Activities:

  • Launch affiliate/partner program
  • Host live webinar: "Decoding Leadership Blind Spots"
  • Create retargeting campaigns
  • Optimize ads based on data
  • Document case studies from early customers
  • Monthly coach mastermind call

Success Metrics:

  • Webinar registrations & conversions tracked
  • Ad performance optimization
  • Cost per acquisition monitored
  • Affiliate partner activations
WEEK 5 of 6
Holiday Campaign
December 16-22, 2025
🎯 Focus: Year-End Offers 🎄 Holiday Campaign
Holiday-themed campaign with gift options. Scale successful ad campaigns from previous weeks.
▼ Click for detailed activities

Key Activities:

  • Launch "Leadership Intelligence for the New Year" bundle
  • Holiday-themed ads and content
  • Gift card option available
  • Scale successful ad campaigns
  • Email holiday promotion sequence

Success Metrics:

  • Holiday bundle sales tracked
  • Total email subscribers monitored
  • Retargeting performance tracked
WEEK 6 of 6
Year-End Push
December 23-31, 2025
🎯 Focus: Final Sprint & 2026 Setup 🎊 Final Sprint
Final holiday push and 2026 setup. Launch metrics report and Q1 planning.
▼ Click for detailed activities

Key Activities:

  • Final holiday offer push
  • Year-end results campaign
  • New Year content series (pre-written for Jan 1-7)
  • Comprehensive launch metrics report
  • Team celebration and Q1 2026 planning

Success Metrics (Cumulative):

  • Total book sales tracked
  • Total assessments tracked
  • Coach enrollments tracked
  • Email subscribers tracked

👥 Team Responsibilities

Your Role (2 hrs/day)

  • Personal outreach to coaches (30 min)
  • LinkedIn content & engagement (45 min)
  • Coach enrollment calls (45 min)
  • LinkedIn content creation (7 posts/week)
  • Email copywriting (sequences, broadcasts)
  • Strategy review with VAs (weekly)
  • Coach mastermind calls (weekly)

VA #1 - Design, Website, Email

  • Landing pages design & optimization
  • Email sequence setup & management
  • Social media graphics
  • Lead magnet PDF creation
  • Website updates
  • Testimonial collection
  • Support inbox management

VA #2 - Ads, Analytics, Outreach

  • LinkedIn ads management (daily)
  • Google ads management (daily)
  • Cold email campaigns (20 mailboxes)
  • Analytics tracking & reporting
  • Lead tagging in GHL
  • Performance optimization
  • Amazon KDP listing setup