Leadership Intelligence Handbook

• Review complete launch plan with VAs
• Assign clear responsibilities to each team member
• Set communication protocols and daily check-in time
• Share access to all platforms (GHL, ad accounts, email system, BIQOrg.com admin)
• Establish expectations and timeline

Objective: Ensure entire team is aligned, has necessary access, and understands their role in the launch.

• Document current layout and functionality
• Identify what needs updating for Leadership Intelligence Handbook
• Check mobile responsiveness across devices
• Test load times and optimize if needed
• Verify payment integration is working correctly
• Create detailed list of required changes/additions

• Install Google Analytics 4 on all relevant pages
• Setup conversion tracking for book purchases
• Setup tracking for assessment starts and completions
• Track certification inquiries
• Track email signups
• Create tracking spreadsheet for daily metrics monitoring

Success Criteria: All key conversion events are being tracked and reported accurately in GA4 dashboard.

Primary Hook: "Why 73% of leaders fail in their first 18 months - and the blind spots no one tells them about."

• Draft 3-5 variations of the primary hook for A/B testing
• Create message for struggling executives (current pain point)
• Create message for successful but plateaued leaders (growth potential)
• Create message for professional coaches (business opportunity)

Objective: Develop compelling messaging that resonates with each target audience and differentiates the book from typical leadership content.

Create dedicated landing page for Leadership Intelligence Handbook on BIQOrg.com/books.

• Hero section with book cover and compelling headline
• Problem/solution messaging highlighting the 73% failure stat
• Bundle Option 1: Book only ($29.97)
• Bundle Option 2: Book + Assessment ($97)
• Bundle Option 3: Premium bundle + 40 webinars ($147)
• Author bio and credibility section
• Clear CTA buttons for each bundle
• Trust elements (testimonials, guarantees, security badges)

Success Criteria: Mobile responsive, fast loading, clear value proposition for each bundle tier.

From your 200+ direct relationships, identify the 50 most likely to succeed with this program.

• Coaches most likely to adopt the methodology immediately
• Those with budget to enroll in $247/month subscription
• Well-connected coaches who will refer others

Create spreadsheet with:

• Names and contact information
• Relationship strength (1-10 rating)
• Notes on their coaching practice and client base
• Why they're a good fit for this program

Account Setup: Complete KDP account setup if not already done Prepare book listing elements:

• Title and subtitle (use approved messaging)
• Description (incorporate the 73% stat and primary hooks)
• Keywords - research and select top leadership book keywords (behavioral intelligence, leadership blind spots, executive development, etc.)
• Categories - select 2 most relevant categories to maximize visibility
• Author bio with credibility markers
• Upload book cover image (high resolution)

Important: Save as DRAFT - do not publish yet. Wait for launch day coordination.

📄 COMPLETE SPECIFICATIONS:
View 10 Blind Spots PDF Spec →
View Lead Magnet Landing Page Spec →
Preview Generated Landing Page → PDF Specifications (16 pages):

• 10 Blind Spots Covered: Control Illusion, Delegation Gap, Feedback Avoidance, Decisiveness Paradox, Visibility Trap, Meeting Overload, Strategic Disconnect, People-Pleasing, Innovation Stagnation, Self-Awareness Gap
• Each blind spot includes: What it is, Why it happens, Real-world impact, How to fix it, Success indicators
• Design: BIQ brand colors (Navy #0a1f44, Burgundy #b5283b), professional layout, custom icons
• Format: 8.5"x11", <5MB file size, optimized for digital + print
• Pages: Cover, TOC, Introduction, 10 blind spot pages, CTA page (LISA assessment), About author, Back cover with QR code

VA #1 - Design PDF Tasks:

• Follow complete outline in specification file (includes all copy)
• Design 10 custom icons (one per blind spot)
• Create callout boxes for "How to Fix It" sections
• Add QR code linking to https://biqorg.com/books
• Test readability on mobile devices

VA #2 - Setup Automation:

• Create landing page: "Download Free Guide: 10 Leadership Blind Spots"
• Form fields: Email, First Name, Role (optional)
• Automation: Form submit → instant email with download link
• Welcome email includes: PDF download + CTA to book LISA assessment
• Add to nurture sequence (tag as "lead-magnet-download")

Success Criteria:

• PDF design matches brand guidelines
• All 10 blind spots have complete content (4-5 paragraphs each)
• CTA is clear: "Take LISA Assessment"
• Automation delivers PDF within 60 seconds
• Landing page converts at 40%+ (email capture rate)

📄 COMPLETE SPECIFICATION: View VIP Coach Email Spec → Campaign Overview:

• Target: 1,000 coaches in database
• Enemy: "The Referral Reliance Trap"
• Goal: 10-15 founding partner enrollments ($147/mo early-bird vs $247/mo regular)
• Timeline: Nov 25 (Mon), Nov 27 (Wed), Nov 29 (Fri Black Friday)

Email 1 (Nov 25, 8 AM) - Exclusive Invitation:

• Best Subject: "{{first_name}}, you're invited to something exclusive" (32% open rate)
• Subject Variants: 5 options with predicted open rates in spec file
• Body: Complete email copy in spec file
• Key Message: Founding partner program, 50 spots only, early-bird pricing
• CTA: Reply "YES" if interested

Email 2 (Nov 27, 9 AM) - The Methodology:

• Best Subject: "BE x DO = HAVE: Your new coaching framework" (30% open rate)
• Body: Explains behavioral intelligence vs personality typing, complete copy in spec
• Key Message: Framework that creates lasting change + recurring revenue
• CTA: Reply for case study

Email 3 (Nov 29, 2 PM) - Final Push + Social Proof:

• Best Subject: "$147/month → $12,000/month: Sarah's transformation" (31% open rate)
• Body: Case study showing coach ROI, complete copy in spec
• Key Message: Deadline urgency (ends midnight) + proof of results
• CTA: Enroll here [LINK]

Merge Tags to Setup:

• {{first_name}}
• {{coaching_specialization}}
• {{company}}

Tracking Links:

• Enrollment: https://biqorg.com/founding-partner?utm_source=email&utm_medium=vip-sequence&utm_campaign=founding-partner-nov2025
• Case Study: https://biqorg.com/case-studies/sarah?utm_source=email&utm_medium=vip-sequence&utm_campaign=founding-partner-nov2025

Success Criteria:

• Email 1 open rate: 30%+
• Reply rate: 5%+ (50 replies from 1,000 sends)
• Conversion goal: 10-15 founding partner enrollments
• Revenue target: $22K-$33K annual recurring (15 coaches x $147/mo x 12)

Using your email platform (custom + GHL), setup automation for: VIP coach sequence (from your copy), general coach list sequence, webinar attendee re-engagement sequence. Create segments for each audience. Test all sequences with dummy emails.

Source lists for: executive coaches (certified), leadership consultants, corporate trainers, business coaches. Verify list quality (recent opt-ins, US-based preferred). Budget: $300. Segment by specialty (executive coaching vs general).

VA #1 designs, VA #2 generates variations. Create 10+ ad variations: 5 for LinkedIn (executive audience), 5 for Google Display (retargeting). Test messaging angles: blind spots, failure stats, transformation stories, certification opportunity. Include book cover, professional headshot, statistics.

📄 COMPLETE SPECIFICATION: View Week 1 LinkedIn Posts Spec → Campaign Overview:

• Timeline: Nov 25 - Dec 1 (7 posts, daily)
• Posting Time: 8:00-9:00 AM EST (optimal engagement)
• Goal: Maximum visibility for launch, drive book sales and assessment sign-ups

Post 1 (Monday, Nov 25) - Launch Announcement:

• Hook (Best): "After 3 months of weekly webinars and 1.5 decades of research, today's the day." (9.2 engagement score)
• Content: Book launch announcement, NOT personality IS behavioral intelligence positioning
• Media: Launch video (2-3 min) + book cover image
• CTA: Comment for early assessment access

Post 2 (Tuesday, Nov 26) - Blind Spot Problem:

• Hook (Best): "Your team sees what you can't. And they're not telling you." (9.0 engagement)
• Content: 5 blind spots with data (delegation gap 3.6 points), complete copy in spec
• Media: Carousel: "10 Leadership Blind Spots" (10 slides)
• CTA: Comment with blind spot number that resonates

Post 3 (Wednesday, Nov 27) - BE x DO = HAVE Framework:

• Hook (Best): "Personality tests tell you who you are. Behavioral intelligence tells you what to do differently." (8.8 engagement)
• Content: Framework explanation with example, complete copy in spec
• Media: Carousel: "BE x DO = HAVE Framework" (3-4 slides)
• CTA: Ask questions in comments

Post 4 (Thursday, Nov 28 - Thanksgiving) - Gratitude (Light):

• Hook: "Grateful for this community today." (7.5 engagement - lighter post)
• Content: Thank community, light engagement
• Media: Simple text or gratitude image

Post 5 (Friday, Nov 29 - Black Friday) - Value vs Price:

• Hook (Best): "Most Black Friday deals are 20% off stuff you don't need. Here's something that actually transforms your leadership." (8.9 engagement)
• Content: ROI positioning, book+assessment $97 vs $5K coach, complete copy in spec
• Media: Value stack graphic showing ROI calculation
• CTA: Click link to order

Post 6 (Saturday, Nov 30) - Behind the Scenes:

• Hook (Best): "Tomorrow I'm launching publicly. Here's what the past 3 months taught me." (8.3 engagement)
• Content: Journey recap, learnings, tomorrow's launch, complete copy in spec
• Media: Personal photo or journey collage

Post 7 (Sunday, Dec 1 - LAUNCH DAY) - Public Announcement:

• Hook (Best): "It's live. Leadership Intelligence Handbook is now available." (9.5 engagement)
• Content: Amazon + BIQ links, 3 purchase options, complete copy in spec
• Media: Launch video + book cover
• CTA: Order book/assessment OR comment 🚀

Engagement Strategy:

• Respond to ALL comments within 2 hours
• Use first names, reference specific points from comments
• Share top-performing posts to Stories
• Tag key influencers who've engaged with webinars

Media Assets Needed:

• Launch video (2-3 minutes)
• Carousel: "10 Leadership Blind Spots" (10 slides)
• Carousel: "BE x DO = HAVE Framework" (3-4 slides)
• Value stack / ROI graphic (Black Friday)
• Book cover image (high-res)

Success Criteria:

• Post 1 engagement: 100+ likes, 30+ comments
• Each post maintains 8.0+ engagement score
• Drive 200+ clicks to book/assessment links
• Build anticipation momentum from Mon → Sun

Create carousel templates for LinkedIn posts using BIQ brand colors (navy #0a1f44, burgundy #b5283b). Design 3 carousels: "10 Leadership Blind Spots", "BE x DO = HAVE Framework", "Your Leadership Intelligence Journey". Export as PDFs for LinkedIn upload.

Create campaigns in LinkedIn Ads Manager: Campaign 1: Executive audience (Director+ titles, $150K+ income, 35-55 age). Campaign 2: Coaches & consultants. Setup targeting, upload creatives, write ad copy variations. Set daily budget $20-30. Save as DRAFT - don't launch yet. Will activate Week 2.

Send personalized messages (not template emails) to your 20 closest coach relationships. Reference specific past interactions. Soft pitch: "I'm launching something that could transform how you work with executive clients - can I get 15 minutes to show you?" Schedule calls for next week.

Complete and publish: 1) Book product page with 3 bundle options, 2) Lead magnet landing page (10 Blind Spots PDF), 3) Coach certification inquiry page. Ensure mobile responsive, fast load times, clear CTAs, payment integration working. Run test purchases on all flows.

Create search campaigns targeting: "leadership coaching", "executive development", "leadership blind spots", "behavioral intelligence". Create display retargeting campaign for website visitors. Setup conversion tracking. Write ad copy variations. Budget: $15-20/day. Save as DRAFT - launch Week 2.

Record 2-3 minute video: Why you wrote the book, who it's for, what makes it different (behavioral intelligence vs personality typing), the 73% failure stat, transformation promise. Keep authentic and conversational. Will use for: LinkedIn announcement, website hero section, email header, YouTube.

Team meeting to review progress: What's complete? What's delayed? Adjust timeline if needed. Review analytics setup, landing pages, ad drafts. Confirm VIP coach email launches Monday Nov 25. Ensure everyone knows their Week 2 priorities. Document any blockers or needs.

Send Email #1 to 1,000 coaches: "Exclusive Founding Partner Invitation"

• Announce Leadership Intelligence Handbook + Behavior Intelligence Certification
• Offer early-bird special for first 50 coaches
• Discount: $100/month off $247 subscription = $147/month
• Bonus: 10 additional assessments included
• Limited time: Nov 25-30 only
• Create urgency and exclusivity

Track: Opens, clicks, replies, and immediate sign-ups.

Share personal story post: "After 3 months of weekly webinars and 1.5 decades of behavioral intelligence research, I'm excited to announce..." Include book cover image, link to BIQOrg.com/books, mention of exclusive coach program. Encourage comments and shares. Tag key influencers who've engaged with your webinars.

Track: open rates (target 25%+), click rates (target 5%+), replies. Setup GHL automation to tag respondents as "hot-coach-lead". Forward certification inquiries to you for personal follow-up. Send follow-up reminder to unopened emails after 24 hours.

Design testimonial graphics from any early coach responses or webinar attendee feedback. Create "As Seen In" section if you've been featured anywhere. Design trust badges: "1.5 Decades Behavioral Data", "40+ Video Trainings", "273 Leadership Topics", "Certified Coach Network".

Reach out to all coaches who replied to Email #1. Schedule 15-30 min calls for Tuesday/Wednesday. Pitch: "Let me walk you through how this transforms your coaching practice." Focus on: recurring revenue from clients, differentiation in market, certification credibility, done-for-you assessments.

Post: Share the "10 Leadership Blind Spots" carousel. Caption focuses on blind spots concept with hook: "Your team sees these but won't tell you." Engage with comments. Spend 30 min engaging with your network's posts (comment meaningfully on 20+ posts from connections). Build visibility.

Launch Campaign 1 (Executive audience) and Campaign 2 (Coaches). Use $400 LinkedIn ad credit. Start with $25/day budget. Monitor throughout day for performance. Test: Which creatives get best CTR? Which audience responds more? Pause underperforming ads after 24 hours. Goal: 500+ landing page visits this week.

Email #2 (sends Wed Nov 27): "How Behavioral Intelligence Transforms Coaching." Share case study or success story. Explain the methodology: BE x DO = HAVE. Showcase the 40+ webinar library value. CTA: "Join the founding partner program - 32 spots remaining" (create urgency even if you don't have exact count).

Goal: Convert 10-15 coaches to founding partner program by end of week. Handle objections: "Too expensive" → show ROI (charge 5 clients $500/month = $2,500, you pay $147). "Not sure about methodology" → offer 30-day trial. "Need to think about it" → early-bird deadline Friday.

Share the framework carousel. Explain: "Most leadership development focuses on WHO you are. We focus on HOW you change." Tell story of a leader who transformed through behavior change. Link to LISA assessment in comments. Engage with all comments personally.

📄 COMPLETE SPECIFICATION: View Cold Outreach Email Spec → Campaign Overview:

• Target: Purchased email lists (executive coaches, leadership consultants)
• Enemy: "The Commoditization Trap"
• Volume: 2,000 emails/day across 20 warmed mailboxes (100 per mailbox)
• Goal: 30-50 book sales, 10-15 certification inquiries per week

Email 1 (Day 0) - Problem Awareness + Free Value:

• Best Subject: "{{first_name}}, how do you differentiate your coaching?" (24% open rate)
• Body: Complete copy in spec file - addresses commoditization problem
• Key Message: 71,000 ICF coaches = commoditization. Behavioral intelligence = differentiation
• CTA: Download free guide (no opt-in required)

Email 2 (Day 3) - Agitate + Solution:

• Best Subject: "Why 73% of leaders fail (and how you can help)" (21% open rate)
• Body: Complete copy in spec - explains blind spots and behavioral intelligence value
• Key Message: Transform executives with data, not just conversations
• CTA: Order book + assessment $97 OR reply for certification info

Email 3 (Day 8) - Breakup Email:

• Best Subject: "Should I close your file?" (20% open rate)
• Body: Complete copy in spec - respectful exit with final opportunity
• Key Message: Low-pressure close, permission to exit
• CTA: Reply "INTERESTED" or visit links

Technical Setup:

• Mailboxes: 20 warmed mailboxes (use /opt/campaigns infrastructure)
• Send Rate: Start 50/day per mailbox, scale to 100/day after 3 days
• Format: Plain text only (no HTML) for deliverability
• Personalization: {{first_name}} in subject and first line
• Monitor: Bounce rate (pause if >2%), reply rate, opt-outs

Tracking Links:

• Free Guide: https://biqorg.com/guides/10-blind-spots?utm_source=cold&utm_medium=email&utm_campaign=coach-outreach-nov2025
• Book Order: https://biqorg.com/books?utm_source=cold&utm_medium=email&utm_campaign=coach-outreach-nov2025
• Assessment Preview: https://biqorg.com/lisa-preview?utm_source=cold&utm_medium=email&utm_campaign=coach-outreach-nov2025

Success Criteria:

• Open rate: 18-22%
• Reply rate: 3-5%
• Positive replies: 30% of total replies
• Weekly conversions: 30-50 book sales, 10-15 cert inquiries
• Bounce rate: <2%
• Unsubscribe rate: <1%

Finalize Amazon KDP listing: Upload final book files (interior + cover PDF), complete all metadata, set pricing ($24.97 paperback, $14.97 ebook). Select Amazon categories. Schedule launch for Dec 1. Prepare "launch team" email for review requests (will send Dec 1).

No heavy work today. Post: Thanksgiving gratitude message mentioning your community, coaches who've supported you, leaders you've worked with. Soft mention of Monday's public launch. Keep it personal and authentic. Spend 15 min engaging with others' posts.

VAs: Just monitor email responses and ad performance. No need for deep work. Pause ads if spending too fast. Respond to urgent coach inquiries only. Everything else waits until Friday. Enjoy the holiday!

Email #3 to coach list: "Black Friday Exclusive - Extended Founding Partner Pricing." For those who haven't enrolled: $147/month rate extended through Sunday midnight + 15 bonus assessments. Create urgency: "After Sunday, price goes to $247." Include testimonials from coaches who enrolled this week.

Post about value vs price. "Most Black Friday deals are 20% off stuff you don't need. Here's what actually transforms your practice..." Share the coach program value stack: $2,997 certification + $247/month value for $147 founding partner rate. Limited spots. Link to application.

Double daily ad budget to $50/day on LinkedIn. Add Black Friday urgency to ad copy. Create retargeting campaign for everyone who visited landing pages this week but didn't purchase. Monitor closely - pause if cost per click exceeds $8. Goal: 1,000+ landing page visits today.

Add banner to all landing pages: "Black Friday Special - Founding Partner Rate Extended Through Sunday Only." Include countdown timer. Make it impossible to miss. Update all CTAs to reflect urgency. A/B test with and without timer to see which converts better.

Share authentic post about the journey: "Tomorrow I'm launching Leadership Intelligence Handbook publicly. Here's what the past 3 months of weekly webinars taught me..." Include snippet from launch video. Build anticipation for Monday. Thank everyone who's supported the journey.

Personal outreach (text/WhatsApp/DM) to coaches who showed interest but haven't enrolled. "Hey [Name], founding partner pricing ends tomorrow at midnight. I'd hate for you to miss this - can I answer any questions?" Focus on warm leads who are 80% there.

Send reminder email to coach list: "Last 24 Hours - Founding Partner Rate Expires Sunday Midnight." Include: Testimonials from week 1 enrollees, FAQ section addressing common objections, value stack breakdown showing ROI, one-click enrollment link. Track opens/clicks in real-time.

Final check: Amazon listing ready to publish? Website book page perfect? Email sequences ready? Social graphics queued? Press release drafted? Create launch day checklist. Prepare celebratory social graphics for "LIVE NOW" announcements. Test all purchase flows one more time.

Launch Steps:

• Press publish on Amazon KDP at 6:00 AM EST
• Book goes live within 24-48 hours (usually within hours)
• Immediately share link in team communication channel
• Verify book appears in Amazon search results
• Check all pricing displays correctly (paperback $24.97, ebook $14.97)
• Verify book cover and description display properly
• Monitor for any errors or issues
• Test purchase flow end-to-end

Success Criteria: Book live and purchasable on Amazon with no errors.

THE BIG ANNOUNCEMENT

• Post your launch video at 8:00 AM (optimal engagement time)
• Caption starts with hook: "Why 73% of leaders fail in their first 18 months - and what to do about it"
• Announce: "Today I'm launching Leadership Intelligence Handbook..."
• Include Amazon link
• Include BIQOrg.com/books link
• Ask your network to share and tag leaders who need this
• Engage with EVERY comment personally throughout the day
• Share updates as milestones hit ("50 books sold!", etc.)

Objective: Maximum visibility and engagement on launch day. This post sets the tone for the entire launch.

Send to FULL list (coaches + webinar database): "It's Here - Leadership Intelligence Handbook is Live." Include: Amazon link, direct purchase link (BIQOrg.com), special launch week bundle offer (book + assessment $77 instead of $97), link to free LISA preview. Track metrics obsessively all day.

Launch Google Search and Display campaigns using $250 ad credit. Start conservative: $20/day. Target leadership keywords + retarget website visitors. Monitor CPC and conversion rate. Adjust bids throughout day. Goal: 300+ clicks, 10+ conversions on launch day.

Email early buyers (VIP coaches who enrolled + anyone who pre-ordered): "Thank you for being part of the launch! Would you leave an honest review on Amazon?" Include direct Amazon review link. Offer bonus: "Leave review by Wed = get bonus webinar on [topic]." Goal: 20+ reviews by end of week.

This is your most important marketing day. Spend extra time on LinkedIn: Respond to every comment on launch post, share to Stories, post updates throughout day ("We're live on Amazon!", "First 50 sold!", "Trending in Leadership category!"). Engage with your network's posts. Build momentum and visibility.

Team call at end of day. Review metrics: How many books sold? Amazon ranking? Email open/click rates? Assessment completions? Ad performance? Website traffic? What worked? What didn't? Celebrate wins! Plan adjustments for Week 3. Toast to the launch! 🥂

Post daily at optimal time (8-9 AM). Topics: Customer success stories, excerpt from book chapters, behind-the-scenes of assessment creation, coach spotlight (feature enrolled coaches), Q&A responding to common questions, webinar clip highlights, transformation framework deep dive. Mix formats.

Follow up with all book purchasers: Request honest reviews. Send personalized thank you messages. Offer to answer any questions about implementation. Goal: 50+ reviews by end of week. Monitor review content - respond professionally to all reviews (thank positive, address concerns constructively).

Increase to 2,000 emails/day across 20 mailboxes. Segment sequences: Executive audience (pitch book + assessment), Coach audience (pitch certification). A/B test subject lines. Monitor: reply rate (target 3%+), positive replies (target 30% of replies), meeting bookings. Adjust copy based on performance.

Build 10-email automated sequence for new leads: Email 1: Welcome + free resources. Emails 2-4: Educational content from book. Emails 5-7: Assessment value + case studies. Emails 8-9: Certification opportunity for coaches. Email 10: Last chance offer. Space over 30 days. Include GHL automation triggers.

Analyze which ads performed best: Pause ads with CTR below 1%. Double budget on ads with CTR above 3%. Test new audience segments. Create lookalike audiences from purchasers. Implement retargeting for assessment takers who didn't buy. Adjust daily budget based on ROI (target max $50 CAC).

Research 20 relevant podcasts: leadership, coaching, business, executive development. Prioritize shows with 5K+ listeners. Craft personalized pitches highlighting: unique angle (behavioral intelligence vs personality), the 73% stat, AccuMatch methodology, practical value for audience. Send 5 pitches/day. Goal: Book 3-5 interviews for December-January.

Reach out to early customers (book buyers, assessment takers, enrolled coaches): Request video testimonials. Provide simple template: "What challenge were you facing? Why did you choose this? What result have you experienced?" Offer incentive: Free bonus webinar for testimonial. Edit submissions into 30-60 sec clips for social proof.

Friday team meeting: Review Week 3 metrics against goals. What's working best? What needs adjustment? Celebrate wins (share specific success stories). Plan Week 4 priorities. Update budget allocation based on ROI. Identify any blockers or resource needs.

Create affiliate program for enrolled coaches: 20% commission on book sales they refer, 10% on assessment sales, ongoing 5% on subscriptions. Provide affiliate links, promotional materials, email templates. Host training call: "How to promote to your clients." Goal: 10+ active affiliates generating referrals.

Announce Monday, host Friday. Free webinar covering: The 73% failure stat, Top 5 blind spots from the book, Live demonstration of LISA assessment, Q&A. Pitch at end: Book ($29.97), Book + Assessment bundle ($77), Coach certification (for coaches attending). Record for future use. Goal: 100+ registrations, 40%+ show rate.

📄 SPECIFICATIONS AVAILABLE:
View Webinar Landing Page Spec →
Preview Generated Landing Page →

Create registration landing page. Design email sequence: Invitation (send Mon), reminder (send Wed), last chance (send Fri AM), post-webinar replay (send Fri PM to no-shows). Promote on LinkedIn, to email list, via ads. Setup Zoom/webinar platform, confirmation emails, calendar invites.

Build audiences: 1) Website visitors who didn't purchase, 2) Assessment starters who didn't complete, 3) Assessment completers who didn't buy strategy, 4) Email openers who didn't click. Create custom ads for each segment addressing specific objections. Budget: $300 additional spend. Monitor daily, optimize based on conversion rate.

Interview 3-5 early success stories: 1-2 executives who took assessment, 1-2 coaches who enrolled in program. Document: Before state, what they purchased, results/insights gained, specific outcomes. Write as mini case studies (300-500 words each). Use for: website testimonials, email content, LinkedIn posts, sales materials.

Add to landing pages: Testimonial section with video/text testimonials, case study snippets, trust badges ("50+ Amazon Reviews", "100+ Assessments Completed", "Certified Coach Network"), media mentions (if any), statistics ("Join 500+ leaders transforming their leadership"). A/B test placement and format.

Deep dive into all metrics since launch: Traffic sources (which channels driving most visitors?), Conversion rates (funnel analysis - where are dropoffs?), ROI by channel (which ads/campaigns most profitable?), Email performance (segment analysis), Customer acquisition cost. Create visual dashboard. Present insights to team for Week 5+ strategy.

Design special offer for Dec 16-31: "Leadership Intelligence for the New Year." Bundle: Book + Assessment + Q1 30-day challenge + group coaching call = $147 (holiday special). Perfect gift for executives/coaches. Create gift card option. Plan messaging: "Start 2026 as the leader your team needs."

Email campaign + LinkedIn posts: "Gift Leadership Intelligence This Season." Messaging angles: Professional development gift for team members, Year-end investment in yourself, Start 2026 strong, Perfect for new leaders. Create gift card option. Run through Dec 31. Include holiday urgency: "Develop your 2026 leadership strategy now."

📄 SPECIFICATIONS AVAILABLE:
View Holiday Bundle Landing Page Spec →
Preview Generated Landing Page →

Create special holiday-themed page: Book + Assessment + 40 Webinars + Q1 Group Coaching = $147 (reg $247). Design with holiday aesthetic (professional, not cheesy). Add countdown to Dec 31. Highlight: "Best value of 2025", "Start 2026 transformed", "Limited enrollment for group coaching".

Create holiday-specific ad creative: "2025 is ending. How will you lead in 2026?" Target: Executives with budget to spend before year-end, coaches planning 2026 programs. Increase budget for last 2 weeks: $40-50/day. Focus on high-performing channels from Weeks 1-4 data.

Host first group call for $247/month subscribers: Share updates on platform, teach advanced technique from book, Q&A, peer sharing. This delivers on promised value and increases retention. Record for those who can't attend. Gather feedback: What do they need most? Use to improve offering.

Create content showcasing launch success: "In 30 Days We..." (share metrics: books sold, assessments completed, coaches enrolled, lives impacted). Thank everyone: customers, supporters, team. Share lessons learned. Tease 2026 roadmap: new features, expanded webinar library, community launch. Build excitement for continued journey.

Plan LinkedIn series for Jan 1-7: "7 Leadership Intentions for 2026" (one per day). Each post covers a blind spot/topic from book with actionable insight. Soft CTA: "Get your personalized plan with LISA assessment." Pre-write all 7 posts during holiday downtime. Schedule in advance.

Compile comprehensive December report: Total revenue by product, customer acquisition by channel, conversion rates at each funnel stage, email list growth, social media growth, Amazon ranking/reviews, coach enrollment, assessment completions. Compare to projections. Calculate ROI. Create visual presentation for January planning meeting.

Final team meeting Dec 30-31: Celebrate what you accomplished in 6 weeks! Review full metrics. Discuss lessons learned. Gather everyone's input on what worked best. Plan Q1 2026 priorities based on data. Set new goals. Thank your team for their incredible work. You launched a movement! 🚀