📧 Email Sequences Framework

Leadership Intelligence Handbook Launch - Complete Email Campaign Strategy

🔐 ADMIN VERSION - Includes Revenue Data
👑
SEQUENCE 1 of 7
VIP Coach Pre-Launch
November 25-30, 2025
📊 1,200 coaches 🎯 Enroll 25+ coaches 💰 $147/mo founding rate ($247 normal)
Exclusive founding partner invitation to coaches in existing network. Goal: Convert warm coach relationships into $147/month founding partner enrollments before public launch.
▼ Click to view 3 emails in this sequence
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SEQUENCE 2 of 7
Public Launch
December 1-7, 2025
📊 Full list + webinar database + new leads 🎯 Drive book sales & assessments 💰 $29.97 book | $77-$147 bundles
Main public launch sequence. Announcing Leadership Intelligence Handbook to full audience with launch week special bundles ($77-$147).
▼ Click to view 4 emails in this sequence
📊
SEQUENCE 3 of 7
Assessment Taker Nurture
Automated (Triggered after free preview)
📊 Free assessment takers 🎯 Convert to paid purchases 💰 $47 assessment | $97 bundle
Automated nurture sequence triggered when someone completes free LISA preview. Goal: Upsell to full assessment ($47) or book bundle ($97).
▼ Click to view 3 emails in this sequence
📚
SEQUENCE 4 of 7
Book Buyer Upsell
Automated (Triggered after book purchase)
📊 Book buyers 🎯 Upsell assessment & bundles 💰 $37-$97 upsells
Automated upsell sequence triggered after book purchase. Goal: Convert book buyers to assessment ($37 special) or premium bundle upgrade ($97).
▼ Click to view 2 emails in this sequence
🎯
SEQUENCE 5 of 7
Cold Coach Outreach
Ongoing (20 Mailboxes)
📊 Purchased coach lists 🎯 Generate meetings & inquiries 💰 $247/mo certification revenue
Cold outreach to professional coaches via 20 mailboxes. Goal: Book 15-minute intro calls and convert to Behavior Intelligence Certification ($247/month, discounted from $247).
▼ Click to view 3 emails in this sequence
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SEQUENCE 6 of 7
Webinar Follow-Up
Post-Live Event
📊 Webinar attendees 🎯 Convert attendees to purchases 💰 $67 attendee discount (normally $97)
Post-webinar follow-up sequence. Goal: Convert attendees with exclusive 48-hour discount ($67 instead of $97 for book + assessment bundle).
▼ Click to view 2 emails in this sequence
🛒
SEQUENCE 7 of 7
Cart Abandonment
Triggered (When checkout not completed)
📊 Cart abandoners 🎯 Recover lost sales 💰 10-25% recovery rate target
Automated recovery sequence triggered when someone starts checkout but doesn't complete. Goal: Understand objections and recover sale.
▼ Click to view 3 emails in this sequence

📈 Email Performance Metrics to Track

Delivery Rate
95%+
Target for all sequences
Open Rate (Cold)
20-30%
Coach outreach sequences
Open Rate (Warm)
40%+
VIP/Launch/Nurture sequences
Click Rate (Cold)
3-5%
Coach outreach sequences
Click Rate (Warm)
10%+
Engaged audience sequences
Reply Rate (Cold)
1%+
Coach outreach
Reply Rate (Warm)
5%+
VIP/Launch sequences
Cart Recovery Rate
10-25%
Abandonment sequence goal

📝 Notes for VAs

  • VA #1 (Email Setup): Build all sequences in email platform, create templates with merge tags, setup automation triggers, test all flows before activation, monitor deliverability daily
  • VA #2 (Outreach & Follow-Up): Manage cold email campaigns via 20 mailboxes, monitor responses and tag leads in GHL, escalate qualified leads, track metrics daily, adjust sending patterns based on performance
  • Both VAs: Review email performance weekly, suggest copy improvements based on data, flag deliverability issues immediately, keep backup of all templates, document what's working vs what's not

🏷️ GHL Automation Tags

  • "hot-lead" - Opened 3+ emails, clicked 2+ links
  • "coach-prospect" - Replied to coach outreach
  • "needs-follow-up" - Abandoned cart
  • "assessment-taker" - Completed LISA preview
  • "book-buyer" - Purchased book
  • "bundle-buyer" - Purchased book + assessment
  • "certified-coach" - Enrolled in certification